Since there are no dyes or softeners, it’s not like a spa day for your bum, but it is healthier for you and for the environment than the TPs that aim to pamper. That’s all great, you say, but how does the toilet paper subscription actually work?! Plus, first-time customers can use code THEGOODTRADE10 to get $10 off orders over $47 through May 5th, 2022. Ultimately, the cost per sheet works out to be on par with supermarket brands-if not more affordable. While it seems pricier than bottom-shelf brands, Who Gives A Crap rolls are double-length (most brands measure cost per roll instead of sheet, so their rolls end up being much shorter). The premium bamboo toilet paper, which I tried, costs $44 for 24 rolls or $68 for 48 rolls. The recycled toilet paper costs $38 for 24 rolls or $62 for 48 rolls. Every roll is manufactured in China with only BSCI (Business Social Compliance Initiative) certified partners independently audited and scored on a range of ethical business practices. In addition to the brand’s sanitation initiatives, Who Gives A Crap also offers carbon-neutral shipping, plastic-free products, and both recycled and bamboo toilet paper options that use significantly fewer resources than conventional TP. Who Gives A Crap documents exactly how and where the profits head through impact updates on the “Talking Crap” blog.
As there is no single solution for every community, it’s especially important to Who Gives A Crap that the organizations are local, innovative, and sustainable so they can give locale-specific support. The company donates 50 percent of sales revenue to sanitation programs around the world to help improve the health and hygiene of the communities they serve. So as a certified B Corp™, Who Gives A Crap operates on an impact-based business model where people and planet are prioritized alongside profit. “Who Gives A Crap touts itself as ‘toilet paper that helps build toilets’-and the brand has the paper trail to prove it. According to the World Health Organization, two billion people do not have basic sanitation facilities, like toilets. Who Gives A Crap touts itself as “toilet paper that helps build toilets”-and the brand has the paper trail to prove it.
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